The
best-laid plans are valueless until you know how you are supposed
to use them. The Golf Business is one of many parts. Agronomy, Golf
Car Fleet Management, Merchandising, Food & Beverage,
Hospitality, Tournament Management, etc. The market place today is
demanding. To be successful in golf today presentation is the key
to a success formula in golf course
operations.
Presentation breaks down into three main categories: 1) What
the customer sees, 2) What the customer hears and 3) What the
customer feels. When we place working capital in the appropriate
amounts with correct goals for these categories success is
achieved. I know this is true because I have done it several
times.